Situational determinants of fish consumption
Identifieur interne : 000A79 ( Main/Exploration ); précédent : 000A78; suivant : 000A80Situational determinants of fish consumption
Auteurs : Sheena Leek [Royaume-Uni] ; Sarah Maddock [Royaume-Uni] ; Gordon Foxall [Royaume-Uni]Source :
- British Food Journal [ 0007-070X ] ; 2000-02-01.
Abstract
Despite having properties wellsuited to healthyeating, fish is a declining product. Consumers evaluations of fish are known to differ between consumers and nonconsumers, but the precise differences, which might be of use in the development of a marketing campaign, are vague. Analyses suggest that the factors that influence consumer choice are predominantly environmental, and a model of situational determinants of consumption the behavioural perspective model or BPM is proposed as a theoretical framework. A random sample of UK consumers n 311 provided information on their past and intended purchasing of three types of fish product fresh, frozen and canned and on their beliefs regarding the consequences of fish consumption. Factor analysis reveals that such beliefs regarding fish fall into one of five components versatility, situational relevance, negative properties, economy, and convenience. Multiple regression analysis indicates that these are differentially related to fish consumption. In general, fish consumers differed on all five factors from nonconsumers, but important deviations from this generalisation were identified for fresh, frozen and canned fish. Suggestions for marketing action and further research are derived from the practical applicability of the results and the support they provide for components of the BPM.
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DOI: 10.1108/00070700010310614
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Consumers evaluations of fish are known to differ between consumers and nonconsumers, but the precise differences, which might be of use in the development of a marketing campaign, are vague. Analyses suggest that the factors that influence consumer choice are predominantly environmental, and a model of situational determinants of consumption the behavioural perspective model or BPM is proposed as a theoretical framework. A random sample of UK consumers n 311 provided information on their past and intended purchasing of three types of fish product fresh, frozen and canned and on their beliefs regarding the consequences of fish consumption. Factor analysis reveals that such beliefs regarding fish fall into one of five components versatility, situational relevance, negative properties, economy, and convenience. Multiple regression analysis indicates that these are differentially related to fish consumption. In general, fish consumers differed on all five factors from nonconsumers, but important deviations from this generalisation were identified for fresh, frozen and canned fish. Suggestions for marketing action and further research are derived from the practical applicability of the results and the support they provide for components of the BPM.</div></front></TEI><affiliations><list><country><li>Royaume-Uni</li></country><region><li>Angleterre</li><li>Midlands de l'Ouest</li></region><settlement><li>Birmingham</li></settlement><orgName><li>Université de Birmingham</li></orgName></list><tree><country name="Royaume-Uni"><region name="Angleterre"><name sortKey="Leek, Sheena" sort="Leek, Sheena" uniqKey="Leek S" first="Sheena" last="Leek">Sheena Leek</name></region><name sortKey="Foxall, Gordon" sort="Foxall, Gordon" uniqKey="Foxall G" first="Gordon" last="Foxall">Gordon Foxall</name><name sortKey="Maddock, Sarah" sort="Maddock, Sarah" uniqKey="Maddock S" first="Sarah" last="Maddock">Sarah Maddock</name></country></tree></affiliations></record>Pour manipuler ce document sous Unix (Dilib)
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